The 3rd annual beauty awards from Aisle 5


Here at Fox in Flats, we love a great beauty product. But the thing is, since the kids have arrived, it’s become harder to justify dropping $50 on a lipstick or $100 on a night cream. Besides, fancy beauty counters aren’t exactly child-safe zones — all those shiny bottles and tubes are nigh on irresistible to grabby little hands.

One place we are happy enough to shop with the kids is the supermarket. And there’s something about tossing a foundation or nail polish into the trolley beside the milk and toilet paper that makes it feel like a necessity, not a luxury.

That’s why we came up with the Fox in Flats Beauty Awards from Aisle 5.

It’s our roundup of award-winning beauty products that you can grab during your weekly shop. Both our inaugural awards list and second annual awards lists have been among the most popular posts on Fox in Flats, and helped us win gongs of our own at the Beauty Directory Star Awards

How does a product qualify for the Fox in Flats Beauty Awards from Aisle 5? The contenders must have featured on a beauty awards list in a major magazine over the past year, we’ve gotta love them too, and they must be available in mainstream grocery stores in Australia.

So without further ado, may we present…


The 3rd Annual

Fox in Flats Beauty Awards from Aisle 5





Maybelline Dream Fresh BB Cream $17.88

This moisturising, brightening cream provides sheer coverage that is perfect for creating a no-makeup look. No wonder Teen Vogue readers are fans!


Maybelline Baby Lips in Cherry $4.35

This balm gives baby-soft lips with a yummy scent, and a winner in the Allure 2014 Readers Choice Awards.


Maybelline Great Lash Mascara in Very Black $17.55

We dare you to find a magazine beauty list that DOESN’T include this cult favourite!


Neutrogena Makeup Remover Cleansing Towelettes $8.97

Lazy girls everywhere love cleansing wipes, and these were the pick of the InStyle Best Beauty Buys 2014 judges.


Lucas’ Pawpaw Ointment $6.33

Is it makeup? Is it skincare? Is it a nappy cream? Tick, tick, tickety tick. Which is why it found its way in to the Reader’s Choice category of InStyle’s Best Beauty Buys 2014.





Cetaphil Gentle Skin Cleanser $11.55

Now in the InStyle Hall of Fame, this budget cleanser doesn’t skimp on results.


Invisible Zinc Tinted Daywear SPF30+ $16.45

Another favourite of the judges of the InStyle Best Beauty Buys 2014, and a Fox in Flats favourite too. With all the time we spend outdoors since becoming mums, sun care has never been so important!


Olay Total Effects Day Cream $32.99

A perennial beauty award favourite, this one made the cut this year with both Allure and InStyle.


Neutrogena Fresh Foaming Cleanser $13.20

Makeup and dirt come off in one quick step with this cleanser, making it a winner for readers of Allure.


St Ives Fresh Skin Invigorating Apricot Scrub $10.43

I remember this making beauty awards lists when I was reading Girlfriend in high school! St Ives must be doing something right, because it’s still going strong on Allure’s list this year.





Dove Summer Glow Body Lotion $11.57

Another Reader’s Choice winner from InStyle’s list. Another Fox in Flats pick as well: anything that cuts down the pre-tan exfoliating and moisturising palaver has our vote.


Aveeno Daily Moisturising Lotion $14.58

Aveeno’s skin-soothing lotions claimed spots in both Allure and Marie Claire’s lists.






L’Oreal Paris Elnett Satin Volume Extra Strong Hold Hairspray $11.22

Sometimes there’s no improving on an old favourite, as teenvogue readers proved by voting for this stalwart again.


Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner $5.38 each

InStyle and Allure both included these among their picks.


John Frieda Frizz-Ease Original Formula Hair Serum $18.69

As a frizzy-haired lass, I have used (and loved) this serum in the past, and the InStyle judges agree.




Sally Hansen Mega Shine Extended Wear Top Coat $15.35

Say no to chipped polish and dull digits with this InStyle Hall of Fame product.



What’s your can’t-live-without beauty buy from the supermarket? 


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