Fox in Flats shares tips, ideas and inspiration to make it much, much easier to navigate motherhood in style.


Created by experienced marketer Andrea Michelle in 2011 and based on research with 150 mothers, Fox in Flats fills the gap for fashion and beauty advice tailored specifically for women with young kids.


Fox in Flats Andrea Michelle Motherhood Style


Fox In Flats provides practical fashion inspiration that’s all-original, always fun, never judgmental, and highly engaging for women aged 25-45.

It’s like a couple of friends getting together over a glass or two of wine for a girlie chat and sharing their style tips, finds, short-cuts and secrets.”



Fox in Flats at a glance

Established 2011

Best Beauty Blog, Star Beauty Journalism Awards, 2013

Beauty Writer of the Year, Star Beauty Journalism Awards, 2013

Top 5 Style & Beauty Voices of 2013, Kidspot, VOGUE

Best Beauty Blog, Star Beauty Journalism Awards, Finalist 2011

Over 46,000 Unique Visitors per month*

Up to 170,000 page views per month

The average length of each visit is a staggering 23 minutes

Over 35,000 engaged followers and subscribers across social media platforms including FacebookTwitterPinterestInstagram, and our Weekly Newsletter.

Extensive press coverage across all media including TV

 Presents a regular radio spot.

Interviews high profile international celebrities like Dannii Minogue and Roberto Cavalli

* Google Analytics, January 2014.

Fox in Flats Motherhood Style



Fox in Flats loves to work with relevant and aligned brands

Some of the brands we’ve collaborated with:

We’ve achieved the best results by working together with companies to develop communication packages and campaigns that are tailored to their needs while being fun, entertaining and relevant to the fab women who visit Fox in Flats.



Want to collaborate with Fox in Flats, and connect with smart, savvy women aged between 25-45?

Brand collaborations on Fox in Flats have been described on Campaign Brief, September 2012, as:

“…an ideal example of the result of a successful relationship between brand and blogger and how both can be fused together to create content that is beneficial for the consumer.”

Fox in Flats Brand Collaboration with ECCO Shoes

Click here to see the Fox in Flats eMagazine, a collaboration with ECCO Shoes.


For more information on how to work with Fox in Flats,

contact Andrea Michelle at



Banner advertising is available on the right-hand side bar of Fox in Flats. Because we limit the number of advertising units on site, you’ll achieve great cut-through with our engaged audience. All units rotate on page load, and given our readers average four pages per visit, you’re guaranteed that their mascara framed eyeballs will see your ad. Advertising starts at $350 per week.

For more information on spot sizes or to advertise in our Weekly Newsletter, contact us here for rates and availability.

 baby hanger1 Brag book


Browse Categories

Style in Stages

  • Babe in arms
    Babe in arms: 14 essentials you’ll need in your baby bag, and the one thing you should NEVER leave home without!
  • Breastfeeding
    Breastfeeding: 3 of-the-moment looks perfect for breastfeeding
  • Pregnancy
    Pregnancy: When is the right time to have kids?
  • School mum
    School mum: 3 essentials for you once the kids are back to school
  • Teens at home
    Teens at home: 5 foxy finds for when you’re freezing at the footy

Style Inspiration

Fashion Filter

  • Accessories
    Accessories: How to wear 2015’s colour of the year without a childhood flashback
  • Bottoms
    Bottoms: 25 denim shorts that won’t make you look like a 21 year old at a music festival
  • Dresses
    Dresses: What to do with that dress you accidentally shrunk
  • Lingerie
    Lingerie: If Spanx are “the work of the devil,” I’ll see you in hell
  • Shoes
    Shoes: Two entire outfits for less than $80 each
  • Tops
    Tops: The 5 winter coats every mum needs

Mother’s Group

  • Inspiration
    Inspiration: Cute alert! Dolce & Gabbana pays tribute to Mums

Tips and Ideas

  • Beauty
    Beauty: Natural, nourishing, affordable skincare
  • Body
    Body: This unretouched pic of Cindy Crawford has made us love her more
  • Cheap & cheerful
    Cheap & cheerful: 5 songs to keep you happy through the holidays
  • Hair
    Hair: 3 unexpected tips for great hair this winter
  • Travel
    Travel: How to dial down the stress when travelling with kids

Style Dares


  • WIN
    WIN: 3 unexpected tips for great hair this winter



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