Fox in Flats is a friendly place to drop by for fashion inspiration that’s tailor-made to suit this special, frustrating, magical, liberating, confusing and messy period in your life – motherhood.
Because when you’re a mum, there are a lot of things ready to come between you and a rockin’ outfit:
- Sleep deprivation
- A wardrobe full of clothes that no longer fit your changed body shape
- A drop in confidence because of your body shape
- Less time to get ready
- Less time to shop
- Less money to shop with
- The practicality you need when wrangling kids.
Any one of them are challenging enough. But put them all together and you’re looking at one mother of a fashion dilemma.”
And it’s more common than you might think. When we surveyed 150 women with young children from Australia and around the world, an incredible 60% of them said they’d fallen into a fashion rut.
So what are the fashion magazines doing to help us dig ourselves out of it? Very little. Instead, they keep showcasing 20-year-old giraffes wearing achingly beautiful outfits that, alas, aren’t functional enough for the world of a mum.
That’s why we created Fox in Flats – a place to share ideas, tips and inspiration on looking stylish and feeling good, even while deep in the trenches of motherhood.
All the content you’ll find here is created by mums who are going through, or have been through, the fashion challenges associated with taking care of kids. So we know how you’re feeling, and we speak your language – baby talk and all.
For a full run down on how we roll click here.
The person behind Fox in Flats
Hi, I’m Andrea Michelle – a mother of two crazy-but-cute boys who struggles with the fashion dilemmas of motherhood on a daily basis. For more about the team behind Fox in Flats click here.
If you have any questions, comments, suggestions or are just up for a chat, drop me a line here. I’d love to hear from you!
Just to manage your expectations…
We totally believe that a happy home makes one foxy, but this site isn’t about anything to do with your kids. In fact, it’s a kid-stuff-free-zone.
If you are looking for that type of thing Fox in Flats probably isn’t the right place for you. 😉