A ‘Single White Female’ moment in Target with Dannii

Dannii Minogue Petites Target Fox in Flats

By Andrea Michelle

So last week, I rocked up to support my BFF at the launch of her new fashion range, and we both committed the ultimate style sin – we had the same outfit on.

Ok, maybe a few white lies have just been told. But what is true is that I did spend my morning with Dannii Minogue (who we all kind of think of as our BFF in a non-stalker way, right?!), and she did launch a new fashion range, and I may have tried on the dress she happened to be wearing.

Dannii told me about her new clothing range for Target a few months ago. The Petites Collection is designed specifically for smaller-statured women who struggle to find stylish clothes that fit their frames.

“I have to get almost everything altered to fit me,” Dannii said. “Pants and sleeves from off-the-rack clothing are always too long, so I always have to take them up.”

With around 40% of Australian women standing less than five foot three, this range is sure to have many sighing with relief.”

“If you’ve ever had to take up the sleeves of a garment, found the shoulders too wide or the body too long, then you’re a petite shape – regardless of whether you’re a size 4 or 16,” Dannii said.


Coffee in hand I turned up bright and early to Target’s Bondi Junction store on the morning of the launch, before the doors opened to the public. Here’s a snippet of what went down.

If Dannii ever needs to quit her day job, she’d make a damn fine shop assistant. She took me through the range like a pro, and sent me off to the fitting room with an armful of garments to try on. And even though at 5’6” I don’t usually think of myself as petite, most of the range fit me like a glove. Here are a few of my faves that’ll work on you too, regardless of whether you’re petite or not.


The skinny jeans

Dannii said: “I know you love a coated black denim, right?! Well, check out the side panel on these babies.

I say: How did Dannii know I have two pairs of coated denim jeans in my wardrobe already? While length-wise they’re designed for petites, these’ll work for taller girls too if you don’t mind flashing your ankles (particularly good for when you’re wearing flats!). And the side panels add a twist that make it easy to justify buying another pair of black skinny jeans, because they’re diiiiiiiifferent. That’s my justification anyway.

Andrea Michelle Fox in Flats in Dannii Minogue Target Petites Skinny Jeans

Dannii Minogue Petites Black High Waisted Skinny Jeans $59



The sheath dress

Dannii said: “Wait till you try this on – it feels like there’s built in spanxs!

I say: This is the perfect dress for the office, or lunch with the girls. The stretch fabric fits in all the right places, and the lining smooths any bumpy bits. They’re bringing this one out in bright pink and black too – it’s a must buy.

Andrea Michelle Fox in Flats in Dannii Minogue Target Petites Sheath dress

Dannii Minogue Petites Emerald Sheath Dress $69



The boyfriend jean

Dannii said: “I love these so much I wore them for 4 days straight last week. They’re so comfy.”

I say: She’s right! As comfortable as a tracksuit pant, I’ve hardly taken mine off since I left the store, and my boys have taken to rolling their eyes every time I put them on again.

Andrea Michelle Fox in Flats in Dannii Minogue Target Petites Boyfriend Jeans

Dannii Minogue Petites Mid Wash Boyfriend Jeans $59



The hot dress

Dannii said: “This also comes with detachable straps, so you can easily change the look around.”

I say: Ok, so maybe it was a touch ‘Single White Female of me, but I just had to try on the same dress Dannii was wearing because she looked smoking in it, and I was hoping a touch of that’d rub off on me. Plus, a dress with pockets wins. But if you buy one too and think you might bump into me, let’s text each other first to make sure there are no red faces, ok?

Dannii Minogue Target Petites Andrea Michelle Fox in Flats cocktail dress

Dannii Minogue Petites Metallic Cocktail Dress $79


The range also includes wardrobe staples like a white shirt, white and grey tee’s, a trench, a couple of sharp blazers, a killer pencil skirt, plus a couple of on-trend prints and pops of colour.

The Dannii Minogue for Target Petites collection is available in 100 Target stores across the country and online at target.com.au now, with prices ranging from $25 to $89. The second collection will be available early September.


Dannii Minogue Target Petites Andrea Michelle Editor Fox in Flats

Can we all just pretend we can’t see my bra?! 



Check out our interview with Dannii here.



Have you ever worn the same outfit as someone else? What happened?! 

And who else has checked out Dannii’s Petites Collection in Target? What were your picks from the range? 


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  • Esther Lanham

    Hallulejah and amen for this range! I too am not classically petite but am forever having to get pants altered because they are too long. I have bought almost all the pants in this range. Addicted. Bring on the next drop I say! A you look just stunning in all of these outfits…..#TeamMinogue forever x

    • FoxInFlats

      HI Esther, it’s all good huh?! I also loved the black textured pants – gorgeous! xA

      • Esther Lanham

        Ooooeerrrr the textured pants are next on my list! xxxx

  • merliyn

    I been reading your blog for sometime now and I love what you do andrea!
    I also think you always look great! … you are a fox and I love flats!
    dannii is gorgeous too and it’s great to see her petite’s range in target ab/fab! I’m short waisted and slim, but most fitted things sit on the wrong parts of my body! awkward and challenging to say the least!
    so can’t wait to try some things on and be wowed! …<3 it m:)X

    • FoxInFlats

      Hi Merliyn, Thankyou SO much for the kind words, means so much! Am hearing you about things sitting in the wrong spot – I often find that with dresses. This range could just work for you too. Let me know how you go! xA

  • Sharon Louise Smith

    Love this range! Dannii’s Instagram account is filled with happy customers too – inspired me on the weekend to check out the range . I bought the textured cream blazer $89 and animal pants $59, bf jeans $59 and black slouch pants $59 very happy with quality & fit!

    • FoxInFlats

      I dare you to break the record of wearing those jeans more than 5 days straight. Dannii told me she wore them 4 days in a row! Adore the black slouch pant & cream blazer too – next on my list! xA

  • you two look like sisters! x

    • FoxInFlats

      LOL Chrissy, I look NOTHING like Kylie!!! ha ha ha. xA

  • Like I said on twitter, I need to head to Target to find a piece or two. And I second Christina’s comment – sisters indeed. Or true BFF’s, whatever you will take xxx

    • FoxInFlats

      Ha ha thanks Ingrid. Yes, you must. I think you’d love the printed pants in particular. And the cream blazer. xxx

  • Love everything on you! I need to try this range already. Looks amazing.

    • FoxInFlats

      Thanks gorgeous. And you must!!!xA

  • You’ve >almost< convinced me to try The Sheath Dress…but I shall wait for the release of the bright pink, cos…duh!…bright pink!

    • FoxInFlats

      You’d look amazing in it Sonia. xA

  • Love the jeans, not sure the sheath dress is for me though. Looking forward to checking the range out in September. Love Dannii and you look amazing Andrea. V x

    • FoxInFlats

      You will love this range V, it’s lovely. xA

  • I’d have loved to try the range but living rurally our target doesn’t get to stock the capsule collections, it’s a shame because I am definitely petite and it would be nice to see if the range worked for me!

    • FoxInFlats

      Online? xA

  • Asma Malik

    Assam blog, such a nice post,Stylish Outfits are very beautiful, thanks for share this post.

  • Bastet

    Interesting that it fits 5’6″. I’m 5ft only and some of the stuff is still too long for me. Some of it fits. The dresses and skirts when the range first came out were fantastic and bought a few pieces. However, now the range appears to be workwear and gymwear only. Really boring and unflattering designs. No pretty dresses unless you like wearing a shapeless sack. Skirts are all plain. And personally, I hate denim and plaid. That range was revolting.

    What happened? Why did it go from unique, stylish and fitted pieces to boring, plain and oversize, shapeless pieces? It happened around 1 year in. I haven’t bought a single piece since this change whereas I bought around 6 pieces in the first year.

    • FoxInFlats

      Hi Bastet, Oh that’s a shame! I’ve checked out the range for a while so that’s sad to hear as it certainly was great! Cheers, A