Research Reveals: Women’s Favourite Shoes

shoe love make them last longer

 By Andrea Zanetich

‘Round these parts, we’re clearly fans of a good shoe – especially flat ones.

They’re comfy, practical, and when you find the right pair, can look amazing.

Which got me wondering: what’s your favourite shoe?

We surveyed about 150 mothers from very different walks of life, from around the world including Australia, United States, Saudi Arabia, Canada, Cayman Islands, New Zealand, and the Netherlands. As part of the survey, we asked: What’s your favourite shoe to wear when you’re with your kids?

Here are the top 5 most loved shoes as voted by women with kids – are yours on the list?


1. Thongs / Flip Flops

Rockport Zolina Loop Thongs

Given the high proportion of Australians completing the survey, it’s little surprise that the Thong (Flip Flop, or Jandal, depending on where you hail from) came in as number one, with 62% claiming these as their top shoe love.

Clearly, the warmer weather here has something to do with that, but ‘ease’ was also cited by a quarter of all mothers as the reason for their selection.

They’re easy to put on and take off, especially when you’re holding a baby in your arms.”  Sydney, NSW, Australia.


2. Converse

blue cons

I must admit, I spent most of 2008, 2009 and 2010 living in my Converse, so it’s no surprise to me that 48% of those surveyed love them too.

They’re flexible and functional, and Converse are my favourite looking shoe. I have, oh, a dozen of them. At least.” Adelaide, SA, Australia.

This sparkly pair are on my wish list. They’re kind of like what Dorothy would have worn had she knew that the yellow brick road was going to be so long.

converse sequin

Converse All Star Hi Sequin $59


Click here, and here, to get inspired by women we’ve spotted on the street wearing Converse.



3. Ballet flats

Chic, classic, and comfy. You just can’t help feeling a little bit Audrey Hepburn in these – even if you’re walking the streets of Manly Beach instead of the streets of New York City.

ballet flats andrea zanetich fox in flats

For more ideas on how to style yours, click here.



4. Knee high boots

Classic and chic, it’s no wonder they’re an all-time favourite.

family cyclists

How adorable is this family (and pair of boots!) spotted in Copenhagen?!


For tips on how to wear your boots, even in summer, click here.



5. Sandals

A summer essential, and something to suit every style. Here’s 5 different ways to style them.

fox in flats in the park summer sandals


Do you have an all-time favourite pair of shoes?

And what are your favourites to wear when you’re with your kids?

baby hanger1 The 1 minute hairdo for thick, fine AND out of control hair

More Fox in Flats:
// Subscribe for Email Updates //
// Subscribe to our Weekly Newsletter//
// RSS // Facebook // Twitter // Pinterest // Instagram //


  • Caveat Calcei

    Erm thigh length boots … haha. Seriously, I could wear them with everything – canvas flat soled 70s styled ones, wedged. elegant kitten heels or knock myself out 5 inch stiletto heels. If I had a whole wardrobe full I could wear shorts because I would be able to cover the parts of my legs that summer is unkind to.

    Alternatively – sandals. Beautifully ornate, deliciously delicate wisps of metallic leather.

    • FoxInFlats

      Love it – not may women would have the confidence to wear thigh length boots. So very Barbarella of you. And love the ‘Beautifully ornate, deliciously delicate wisps of metallic leather.’ Add to cart, stat!

  • Leah

    I don’t have kids but I still think all these shoes are practical and stylish!

    • FoxInFlats

      yay Leah!

  • These are all great suggestions Andrea 🙂 I once loved a pair of Jane Debster boots so much that I bought two pairs. These days with kids I prefer comfy shoes. When we were living in Italy, I lived in my Havaianas during the hot summers. I also bought a pair of fake fur lined boots that I have lived in during the winter. They weren’t an expensive pair and I have got a lot of use out of them.